About Us
We create revenue, relationships, and relevance for women’s and college sports through education, storytelling, and community activation.
Values: Equity, Innovation, Integrity, Collaboration.
Our Story
Swagger Sports was founded by Laura Gentile and Digit Murphy — two pioneers who have spent their careers transforming the landscape of women’s and college athletics. Together, they built Swagger to reimagine how college sports generate revenue, visibility, and opportunity. By uniting education, NIL innovation, and brand strategy, Swagger Sports helps universities, athletes, and sponsors work together to create a sustainable future for college athletics — one led by women and driven by purpose.
At its core, Swagger Sports is about progress with personality — equity with edge. We don’t just talk about change; we build it through events, partnerships, and community activation that elevate women’s sports. From NIL workshops and campus programs to sponsor collaborations and fan engagement campaigns, Swagger Sports is shaping a new playbook for leadership, business, and belonging in college athletics.
Meet The Team
Our Clients
